Day 01
Entry
The first touch. The nerve endings in your skin get a signal — it cools, it calms. The morning begins a little differently, and many notice they feel „something other".
What for? · The 28-day journey
Twenty-eight days, until you come home.
Not a one-off moment, but a ritual — a timeframe that builds a sense of safety for your skin and your nervous system alike. Across four milestones you arrive at a state where you feel safe.
What for? · The four milestones
Day 1, 7, 14, 28.
The 28-day journey is made of four milestones. Over this time the ritual settles into your days — along with the calming signal sent through your skin to your nervous system.
28-day Base Cream face
Day 07
Milestone I.
The anchor forms. After a week of twice-daily use, a kind of routine-sense begins to take shape. You start to expect it, to look forward to the ritual and the calm it brings.
Day 14
Milestone II.
Settling in. After two weeks the skin looks more even, the feeling steadier. The ritual becomes a signal to the nervous system — a bodily „I'm here" in the morning.
Day 28
Milestone III. · clinical
A calmer state. Past day 28 a positive state takes hold, where the Base Cream ritual signals a calmer, less stressful state to you.
What for? · The evidence
The 28 days aren't linguistic marketing. This is the clinical timeframe.
The timeframe of the 28-day ritual coincides with the 4-week protocol of the Base Cream clinical study. One coherent timeframe — verified by the independent Hungarian lab J.S. Hamilton.
Base Cream · clinical study
J.S. Hamilton · independent Hungarian lab
25/ 25 women
reported a favourable change across all five measures after 4 weeks of twice-daily use.
Less stress
Less anxiety
Better emotional wellbeing
A more positive mood
Healthier-feeling skin
Methodology · transparent
- n = 25 · single-arm pilot (no control group)
- 4 weeks · twice-daily use · in participants' own homes, under dermatological supervision
- Self-report scales · participant questionnaire + dermatological use-test
- Independent Hungarian lab — J.S. Hamilton Poland Sp. — Hungary Kft.
The clinical study applies to Base Cream. The 4-week protocol and the 28-day ritual are the same timeframe — one coherent horizon.
What for? · What the 28 days mean
One timeframe, two reasons.
28 days isn't a round number. It's a precise one. The Base Cream clinical study ran for four weeks — exactly 4 × 7 days — following the J.S. Hamilton lab protocol. We hold to a single timeframe: what we talk about, what we promise and what the ritual traces out — all the same 28 days. There's no separate „marketing timeframe" and „clinical timeframe".
What's built on those 28 days is an anchor. The ritual quietens into the daily order of your body, and Base Cream becomes part of your morning (or evening) breath — not performance, but a state. One tube lasts 90 days · the ritual is 28 days
What for? · The daily rituals
The 28 days, morning and evening.
The 28-day journey unfolds morning and evening. The morning is the anchor, the evening is the letting go. The four milestones deepen both.
What for? · The morning
Morning ritual: the first step of the 28-day journey
The morning ritual is four steps, repeated across the 28 days.
Cleansing scrub · Base Cream · Soul Foundation® · Finishing powder or TOUCH-UP VEIL. The morning routine of the 28-day journey.
What for? · The evening
Evening ritual: the close of the 28-day journey
The evening is two steps that lift the load off the skin and the nervous system.
Cleansing scrub · Base Cream. The evening close of the 28-day ritual — in two steps.
What for? · The beginning
It's not made for everyone. Only for those who get it.
The 28-day journey starts with Base Cream. If you already know that Base Cream is the way in — start there. If you're not yet sure whether it's for you — start with the 60-second quiz.