I wake up at 2:30 in the morning and can’t fall back asleep.
The psychologist of your skin · 100% Hungarian
It isn’t only about looking better. It’s about coming home to yourself.
The Pre isn’t classic skincare — it’s a comfort ritual for your nervous system, a daily ritual that reminds your body it is safe.
For what? · The recognition
Do you recognise this in yourself?
You’re not the only one. The Pre doesn’t try to make the symptoms disappear — it quiets the nervous-system noise underneath them.
From the outside I look composed, but inside I’m falling apart.
I’m worn out by “miracle creams.”
I don’t feel “at home” in my own skin.
You’re not alone. That’s why The Pre exists.
Morning tension · Trouble falling asleep · After burnout · Motherhood & balance · Quiet slowing-down — see which one you recognise yourself in
For what? · Who it’s made for
Choose what’s on your mind right now.
Five entry points, five moments in life — this is where we begin. See which one you recognise yourself in.
For what? · A new category
This isn’t a cosmetic. It’s a state cosmetic.
Your skin doesn’t just protect you. It stays in constant contact with the outside world, and it sensitively reflects how you live — stress, too little sleep, being overloaded all leave their mark on it. That’s why we created the state-cosmetic category.
It’s not only what you put on your skin that matters — the STATE you’re in while you do it matters too.
That’s why nothing about a state cosmetic is an accident: the scent, the texture, the colour of the jar, the ingredients inside it — all point in the same direction. We chose each one with a psycho- and neurocosmetic approach, so the routine feels good not just for your skin, but for you too.
Not therapy, not medicine, not a promise. Supporting your skin’s comfort every day — while you feel good too.
Learn more about the categoryIt doesn’t just add beauty. It adds a good moment too.
Mechanism of action · pathway
01
Skin
02
Ingredient
platform
platform
03
Supporting skin comfort
04
Daily comfort experience
The ingredients act locally, on the skin. Not a treatment — a pleasant daily routine.
For what? · The evidence
This isn’t magic. It’s biology.
A voluntary, self-reported usage survey for the Base Cream was carried out together with an independent Hungarian laboratory.
Base Cream · usage survey
J.S. Hamilton · independent Hungarian lab
25/ 25 women
reported more comfortable-feeling skin after four weeks of twice-daily use.
Better emotional well-being
A more positive mood
Healthier-feeling skin
Methodology · transparent
- n = 25 · single-arm pilot (no control group)
- 4 weeks · twice-daily use · at home, under dermatological supervision
- Self-report scales · participant questionnaire + dermatological use-test
- Independent Hungarian lab — J.S. Hamilton Poland Sp. — Hungary Kft.
The usage survey relates to the Base Cream. Soul Foundation® refers to the shared neuroactive ingredient platform.
Neuroactive ingredient platform
TIMOOD™ ·
IBR CHILL™ ·
SEPIBLISS ·
MENTHYL PCA ·
NIACINAMIDE ·
PALMITOYL TRIPEPTIDE-8
“The Base Cream doesn’t just work — I also know why it works.” Medical advisor · Dr. Renáta Kriston
For what? · Two doors
The Base Cream and the Soul Foundation®.
Two different entry points. Not alternatives, but two paths — it depends on where you are right now.
Entry · smart makeup
Soul Foundation®
The state of arriving home to yourself — every morning.
Microencapsulated pigment + a neuroactive ingredient platform. It doesn’t cover the fatigue — it quiets it beneath your skin.
A deeper commitment · 28-day ritual
Base Cream
The state of calm — in 28 days.
Day 7
Day 14
Day 28
Base Cream — in the J.S. Hamilton usage survey, 25 of 25 women reported more comfortable-feeling skin after 4 weeks.
Not sure which one is yours? Take the 60-second quiz.
For what? · The ritual
The 28-day path and the complete ritual.
The Pre’s products are built around a ritual. In the morning it brings order to the chaos; in the evening it lets you switch off. Comfort, every day.
Morning ritual
~ 3 min · 6:30
This is a routine you’ll want to keep.
Evening ritual
~ 2 min · 21:30
Not performance. Switching off. In two steps.
The 28-day Base Cream path
Day 01
Entry
The first touch. It cools. Your skin settles — many people say even at first use that they feel “something different.”
Day 07
Milestone I.
The anchor forms. After a week of twice-daily use, the ritual “settles into” your morning and evening moments — where you no longer need to consciously recall it.
Day 14
Milestone II.
The effect deepens. After two weeks more people report a steadier mood — fewer 2:30 wake-ups, quieter background noise.
Day 28
Milestone III.
End of the Hamilton usage survey. The usage survey also ran for 28 days. 25 of 25 participants reported more comfortable-feeling skin.
For what? · The promise
17 October 2022 — a handwritten promise.
The Pre wasn’t born from a business plan. One morning, after a post-COVID recovery, from a single handwritten line: “We develop state cosmetics that communicate not only with the skin, but with the nervous system too.”
Liza didn’t set out to build a cosmetics company — she set out to create a state cosmetic that isn’t magic, isn’t an elixir. A signal to the body that it is safe.
“It isn’t only about looking better. It’s about coming home to yourself.”
The Pre doesn’t ask: how? — it asks: for what?
Read the whole story
For what? · The network
We’re not building it alone.
The Pre rests on three professional channels — psychologists, dermatologist-cosmetologist physicians, and premium beauty-therapist partners.
Pillar · Psychology professionals
A therapy-supportive (anchor) ritual.
We work together with psychology professionals — we offer a supportive tool alongside their clients, not a sales channel. Your therapist can take part too.
Find out more · or recommend it to my therapistPillar · Beauty-therapist partner program
You give your client more than skincare.
The Pre partner framework is for premium beauty salons — a clinical position, geographic exclusivity and an advisor relationship.
I’d like to become a partner
For what? · For others
500 Ft
From every Soul Foundation® and Base Cream order, 500 Ft helps a child’s development.
Right now we’re supporting Szofi — an 11-year-old girl who was born at 27 weeks weighing just 990 grams and suffered a brain haemorrhage in her second week of life — she needs developmental sessions. It’s not a campaign, not a seasonal offer: it’s built automatically into every Soul Foundation® and Base Cream purchase, with nothing extra to tick.
ongoing donation · Soul Foundation® + Base Cream · currently supporting Szofi
A photo of the supported child requires the parents’ consent — we don’t publish one here.
For what? · The beginning
Take the 60-second “Is it for you?” quiz.
It’s not made for everyone. The quiz helps you decide whether this ritual is yours — it’s a first orientation, not a dermatological or psychological diagnosis.
Start the quiz