A state cosmetic is a cosmetic that attends not only to the care of your skin, but
to the experience of using it. It’s not only what you put on your skin that
matters — the STATE you’re in while you do it matters too.
The Pre state cosmetic is a deliberately built, multisensory cosmetic concept in
which classic skincare, psycho- and neurocosmetics, and the art of perception meet.
That’s why nothing about a state cosmetic is an accident: the scent, the
texture, the colour of the jar, the neuroactive ingredients inside it — all
point in the same direction. We chose each one with a psycho- and neurocosmetic
approach.
It is science, perception and the art of composition in a single cosmetic.
This is the state cosmetic.
“I don’t only want to design what happens to the skin after use, but
also what happens to the person while using it.”
Fábián Eliza · founder
For what? · Mechanism of action
This is how it works. The experience of “now”.
While classic skincare results naturally take time, with state cosmetics the
experience already happens at the moment of use. The goal was never to make a
good cream with a pleasant scent and then “call it” a state cosmetic
— it was for the whole formula to be built on a different logic from the
start.
From the choice of cosmetic ingredients through the texture, the sensation that
arises on the skin, the scent and the touch, all the way to how it is used,
several sensory and cosmetic elements have to take part in the experience
deliberately and in harmony with one another. Psycho- and neurocosmetics meeting
in a single jar.
That is why we call it multisensory — and that is already a true art.
Mechanism of action · pathway
01
Applied to the skin, the soft texture spreads
02
The skin’s thermal sensation changes: it cools or warms
03
The scent is distinctive: it reminds you
04
The neuroactive ingredients begin to work: a positive change of state
The Pre state cosmetic is a deliberately built multisensory experience
in which classic skincare, psycho- and neurocosmetics and the art of
perception meet.
For what? · The evidence
The feedback wasn’t enough for us.
We heard it often: “Something is different.” “It feels good to use.” “I look forward to those few minutes.”
We were glad of it, but we were curious: of what can be felt subjectively, how much can also be shown measurably.
We knew the formula, we knew which active ingredients we had chosen and the science behind them — but we wanted further testing.
So we went all the way to Poland for the answer.
We picked one state cosmetic, the Base Cream, and put it through independent testing, so that it would not be us saying what it can do. We looked at what happens with real use, with real people.
And the results confirmed what we created the state cosmetic for: using a cosmetic does not have to be only about what we see on the skin. It is also about what the person experiences while using it.
Not magic. Biology. And now there is data behind it, too.
“The Base Cream’s ingredients come from a considered, documented platform.”
Scientific advisor · Dr. Renáta Kriston
J.S. Hamilton Poland Sp. z o.o. · test report — click the image to enlarge
The Pre wasn’t born from a business plan. One morning, after a post-COVID
recovery, from a single handwritten line: “We develop
state cosmetics that communicate not only with the skin, but with the
nervous system too.”
Liza didn’t set out to build a cosmetics company — she set out to create a state cosmetic that isn’t magic, isn’t an elixir. A signal to the body that it is safe.
“It isn’t only about looking better. It’s about coming home to yourself.”
The Pre rests on three professional channels — psychologists,
dermatologist-cosmetologist physicians, and premium beauty-therapist partners.
Pillar · Psychology professionals
A therapy-supportive (anchor) ritual.
We work together with psychology professionals — we offer a supportive
tool alongside their clients, not a sales channel.
Your therapist can take part too.
Right now we’re supporting Szofi — an 11-year-old girl who was born at 27 weeks weighing just 990 grams and suffered a brain haemorrhage in her second week of life — she needs developmental sessions. It’s not a campaign, not a seasonal offer: it’s built automatically into every Soul Foundation® and Base Cream purchase, with nothing extra to tick.
