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Skin
Feeling good in your own skin · 100% Hungarian
State cosmetics
It isn’t only what it does to your skin. It’s how you feel while it does it.
What for? · SHOP
Premium products by category
For what? · A new category
This isn’t a cosmetic. It’s a state cosmetic.
A state cosmetic is a cosmetic that attends not only to the care of your skin, but to the experience of using it. It’s not only what you put on your skin that matters — the STATE you’re in while you do it matters too.
The Pre state cosmetic is a deliberately built, multisensory cosmetic concept in which classic skincare, psycho- and neurocosmetics, and the art of perception meet.
That’s why nothing about a state cosmetic is an accident: the scent, the texture, the colour of the jar, the neuroactive ingredients inside it — all point in the same direction. We chose each one with a psycho- and neurocosmetic approach.
It is science, perception and the art of composition in a single cosmetic. This is the state cosmetic.
Learn more about the category
“I don’t only want to design what happens to the skin after use, but also what happens to the person while using it.”
For what? · Mechanism of action
This is how it works. The experience of “now”.
While classic skincare results naturally take time, with state cosmetics the experience already happens at the moment of use. The goal was never to make a good cream with a pleasant scent and then “call it” a state cosmetic — it was for the whole formula to be built on a different logic from the start.
From the choice of cosmetic ingredients through the texture, the sensation that arises on the skin, the scent and the touch, all the way to how it is used, several sensory and cosmetic elements have to take part in the experience deliberately and in harmony with one another. Psycho- and neurocosmetics meeting in a single jar.
That is why we call it multisensory — and that is already a true art.
Mechanism of action · pathway
02
Ingredient
platform
platform
03
Supporting skin comfort
04
Daily comfort experience
The ingredients act locally, on the skin. Not a treatment — a pleasant daily routine.
For what? · The evidence
This isn’t magic. It’s biology.
A voluntary, self-reported usage survey for the Base Cream was carried out together with an independent Hungarian laboratory.
Base Cream · usage survey
J.S. Hamilton · independent Hungarian lab
25/ 25 women
reported more comfortable-feeling skin after four weeks of twice-daily use.
Better emotional well-being
A more positive mood
Healthier-feeling skin
Methodology · transparent
- n = 25 · single-arm pilot (no control group)
- 4 weeks · twice-daily use · at home, under dermatological supervision
- Self-report scales · participant questionnaire + dermatological use-test
- Independent Hungarian lab — J.S. Hamilton Poland Sp. — Hungary Kft.
The usage survey relates to the Base Cream. Soul Foundation® refers to the shared neuroactive ingredient platform.
Neuroactive ingredient platform
TIMOOD™ ·
IBR CHILL™ ·
SEPIBLISS ·
MENTHYL PCA ·
NIACINAMIDE ·
PALMITOYL TRIPEPTIDE-8
“The Base Cream doesn’t just work — I also know why it works.” Medical advisor · Dr. Renáta Kriston
For what? · Two doors
The Base Cream and the Soul Foundation®.
Two different entry points. Not alternatives, but two paths — it depends on where you are right now.
Entry · smart makeup
Soul Foundation®
The state of arriving home to yourself — every morning.
Microencapsulated pigment + a neuroactive ingredient platform. It doesn’t cover the fatigue — it quiets it beneath your skin.
A deeper commitment · 28-day ritual
Base Cream
The state of calm — in 28 days.
Day 7
Day 14
Day 28
Base Cream — in the J.S. Hamilton usage survey, 25 of 25 women reported more comfortable-feeling skin after 4 weeks.
Not sure which one is yours? See what a state cosmetic is.
For what? · The promise
17 October 2022 — a handwritten promise.
The Pre wasn’t born from a business plan. One morning, after a post-COVID recovery, from a single handwritten line: “We develop state cosmetics that communicate not only with the skin, but with the nervous system too.”
Liza didn’t set out to build a cosmetics company — she set out to create a state cosmetic that isn’t magic, isn’t an elixir. A signal to the body that it is safe.
“It isn’t only about looking better. It’s about coming home to yourself.”
The Pre doesn’t ask: how? — it asks: for what?
Read the whole story
For what? · The network
We’re not building it alone.
The Pre rests on three professional channels — psychologists, dermatologist-cosmetologist physicians, and premium beauty-therapist partners.
Pillar · Psychology professionals
A therapy-supportive (anchor) ritual.
We work together with psychology professionals — we offer a supportive tool alongside their clients, not a sales channel. Your therapist can take part too.
Find out more · or recommend it to my therapistPillar · Beauty-therapist partner program
You give your client more than skincare.
The Pre partner framework is for premium beauty salons — a clinical position, geographic exclusivity and an advisor relationship.
I’d like to become a partner
For what? · For others
500 Ft
From every Soul Foundation® and Base Cream order, 500 Ft helps a child’s development.
Right now we’re supporting Szofi — an 11-year-old girl who was born at 27 weeks weighing just 990 grams and suffered a brain haemorrhage in her second week of life — she needs developmental sessions. It’s not a campaign, not a seasonal offer: it’s built automatically into every Soul Foundation® and Base Cream purchase, with nothing extra to tick.
ongoing donation · Soul Foundation® + Base Cream · currently supporting Szofi
A photo of the supported child requires the parents’ consent — we don’t publish one here.