01 · Not a campaign
Not a charity campaign. No deadline, no campaign narrative.
What for? · The responsibility
500 forint, from every order.
Not a campaign, not a seasonal push — part of the brand DNA. A steady, built-in gesture that travels with every Base Cream and Soul Foundation® tube.
What for? · The arithmetic
What does this mean in numbers?
500Ft
From every Soul Foundation® or Base Cream order, 500 forint goes into the social-responsibility fund.
The maths is simple. A Base Cream is 44 990 Ft, and 500 Ft of that goes to the fund. A Soul Foundation® is 24 990 Ft, the same way. The deduction is automatic on every order — you don’t have to tick a box.
500 Ft from the first tube of the 28-day ritual. 500 Ft from the second. 500 Ft from the third, too. The continuity is part of the brand DNA — it isn’t tied to a campaign, and it doesn’t stop when the news cycle moves on.
What for? · The story
The quiet 500 forint — in one sentence.
A short video about what sits behind the fixed amount, and who we’re supporting right now.
Watch on YouTube
What for? · The recipients
Right now, we’re supporting them.
Status · collection in progress
Szofi — an 11-year-old “big girl.” She was born at 27 weeks, weighing 990 grams. In her second week of life she suffered a brain haemorrhage; the lasting effects mainly affect the right side of her body — her right arm and leg are weaker, shorter and tighter. She wears glasses, lives with a congenital hole in her heart, and is currently waiting for surgery for a narrowed ureter. She follows a gluten- and lactose-free diet. Sensitive, persistent, strong. She loves animals — horses and dogs most of all.
Goal: 200 000 Ft. Collected so far: 31 000 Ft.
Status · goal reached
Marci — an 11-year-old boy living with autism spectrum disorder. 100 000 Ft was raised for developmental and speech-therapy sessions. The goal has been reached.
Marci is a cheerful child whose smile won over the The Pre team straight away. He is currently working with a speech therapist to develop his speech and verbal communication skills.
What for? · The logic
Why a fixed amount, and why from every tube?
A fixed amount means every customer gives exactly the same — the contribution doesn’t depend on the size of the basket, the customer segment, or the campaign direction. Clear, predictable, never on sale.
500 Ft looks small on its own, and that’s exactly why it works. It adds up from the volume, not from the gesture. The brand stays behind the numbers, not in front of its own giving story — it’s a matter of register, not of size.
What for? · The honest part
What it’s not.
Three points that matter for the sake of register. We don’t want to make the gesture look bigger than it is — and we don’t want to use it as an ad surface.
02 · Not an ad
Not a marketing tool. The contribution stays in the background — not on the surface of our marketing.
03 · Not optional
Not optional. It comes out of every order — no customer decision required.
How you take part, too.
If you buy a Base Cream or a Soul Foundation®, you take part automatically. No box to tick, no consent to give. If you’d like to know exactly what the fund supports, subscribe to the newsletter — that’s where you’ll hear about the first contribution.
What for? · What’s next
Taking part comes down to the order.
Two products are part of the fund. Two that are the heart of the ritual — and that stay within the clinically tested Base Cream rule.
About the brand →