The Pre Story book
The story of how The Pre — and the idea of the state cosmetic — came to be.
The Pre Story · the box
Liza’s motivation box
Over a coffee, I’ll tell you how my idea became a brand.
If we sat down for a coffee right now, I’d probably start by saying I had no idea what I was getting into. I had an idea, and then came the questions. I only found answers to many of them once I was already in it up to my neck.
In the book I had no strategy, and it became a brand I tell you which decision I agonised over the longest, what took me by surprise, and how The Pre was finally born.
What will you find in the box?
My book. 65 pages on how an idea became the brand The Pre — the uncertain moments along with the good ones.
The 20 ml Base Cream. While you read, you can try the very state cosmetic whose birth I describe.
A turquoise The Pre pen. In case something from your own story comes to mind while reading, and it would be good to write it down.
Buy it for yourself, or give it to someone who could use a little motivation.
A story you can read and a product you can try.
In the book I tell you how a hard period in my life turned into an idea, the idea into a product, and the product into a Hungarian brand and a new way of thinking about cosmetics.
I didn’t write a success story.
It also holds the days when I had no idea how to carry on: the first attempts, the wrong decisions, my fears, the people who helped, the moments I look back on with a smile.
The Base Cream in the box is the result of all of it.
Why is there a cream next to the book?
Because I’d like you not only to read about it, but to use it.
The Base Cream is a state cosmetic.
That means we pay attention not only to what it does to your skin, but also to how you feel while using it.
Classic skincare + psycho- and neurocosmetics + a multisensory experience.
Scent. Texture. Touch. Skin feel. Colours. Neuroactive ingredients.
At The Pre we deliberately design these into a single experience of use.
It isn’t a state cosmetic because it „smells nice". It is one because the pleasant experience of using it was deliberately designed. That is a real craft.
Read it. Use it. Feel it.
Picture this:
In the evening you open the book. You read about the time when not a single The Pre product existed yet. About how my first idea was born, and how it became a formula.
Then you close the book — and the same story is sitting right there beside you, in a jar.
I’d suggest using the Base Cream while you read: feel its scent, its texture, the touch, notice your skin as its sense of warmth changes, and enjoy those few minutes you are spending on yourself.
This cream, too, was once only a thought: that the way we happen to be right now doesn’t have to stay that way forever.
And now it can be in your hands as well.
What the box holds
The Pre Story + Base Cream
A book. A state cosmetic. One story in two forms.
The Pre Base Cream
The product that starts out as an idea in the pages of the book — and that you can already hold in the box.
In a premium gift box.
Maybe it’s no accident that you’re reading this over a coffee.
My story started on an ordinary day too. I didn’t know what would come of it; I simply began.
With love,
